Hey Reader,

Ever wondered how Figma skyrocketed to a $10 billion valuation?

It wasn't just about having a fancy product; it was about leveraging their community. Let's explore how Figma's strategy can inspire and guide you in building a thriving community around your business.📝

Figma's Community-Driven Growth

Figma's success story is a testament to the power of community. By focusing on building and nurturing a strong community, they created a loyal customer base and drove incredible growth.

Here are the key lessons entrepreneurs can learn from Figma's journey:

1️⃣ Buzz Over Perfection
​Figma kept the momentum going beyond the initial launch hype. Instead of striving for perfection before going public, they focused on creating buzz and maintaining it. This approach kept their community engaged and excited about new features and updates.

2️⃣ Follow-Up is Key
​After the initial boom, Figma didn't neglect their community. They maintained regular follow-ups, keeping their users informed and involved. This consistent engagement helped build trust and loyalty among their users.

3️⃣ Find Your Champions
​Figma identified their raving fans and leveraged their support. These champions became advocates, spreading the word about Figma and helping to grow the community organically. Recognize and engage with your most enthusiastic supporters—they can be your most powerful marketing tool.

4️⃣ Free the Magic
​Figma offered valuable features for free, building its pricing strategy around these offerings. By providing significant value upfront, it attracted a wide user base willing to invest in premium features later. Think about what valuable features you can offer for free to attract and retain users.

Applying These Strategies to Your Business

While Figma's strategies were highly effective, it's essential to tailor them to fit your unique business model.

Here are some questions to ask yourself when implementing these strategies:

- What can I do to maintain momentum beyond the launch phase?
- How can I consistently engage with my community after the initial excitement?
- Who are my biggest supporters, and how can I empower them to be my brand advocates?
- What valuable features can I offer for free to attract and retain users?

I'd love to hear your thoughts on leveraging the community for business growth. What strategies have you found effective in building and nurturing your community? Do you have any questions about implementing these tactics in your business?

Ready to dive deeper and connect with like-minded entrepreneurs?

​Join the New Founder School community! Here, you'll find resources, support, and inspiration to help you build and grow your business.​

Until next time,
Arjita

P.S. Have a question about this topic or any other business challenge? Hit reply, and I'll answer your question in a future email!